*CAB audited circulation figures (March 2020).
Fremantle Herald (circulation 20,035) is distributed on Saturdays to:
Beaconsfield, East Fremantle, Fremantle, Hilton, North Coogee, North Fremantle, O’Connor, Samson, South Fremantle and White Gum Valley.
Crowds enjoying the annual Fremantle Festival.
Fremantle Herald distribution areas display significant social, cultural and demographic diversity. One common thread is a high proportion of residents born in Southern Europe (most notably Italy). More than 10% of people residing in Beaconsfield, White Gum Valley and Hamilton Hill were born in Southern Europe.
This paper’s area covers:
- An above average proportion of professionals, managers, administrators and people with university qualifications.
- Relatively low proportion of couples with dependent children and there are pockets of medium-high density dwellings and rentals.
- The Port city’s restaurant/cafe strip, new projects and historical attractions make it an increasingly popular residential and tourist precinct.
Cockburn City Herald (circulation 10,098) is distributed on Saturdays to:
Atwell, Aubin Grove, Beeliar, Bibra Lake, Coogee, Coolbellup, Hamilton Hill, Hammond Park, Jandakot (Glen Iris Estate), Munster, North Lake, South Lake, Spearwood, Success and Yangebup.
The area is characterized by:
- Affordable residential development which has attracted first home buyers.
- Couples with dependent children and an above average proportion of mothers in the workforce.
- DINKS (ie: couple only families, both partners in paid employment, younger partner aged under 40 years).
- A high proportion of people with skilled vocational qualifications.
- Workers living in the Cockburn City Herald area are less likely than the population average to work in the CBD.
Melville City Herald (circulation 20,015) is distributed each Saturday to:
Alfred Cove, Applecross, Ardross, Attadale, Bateman, Bicton, Booragoon, Brentwood, Bull Creek, Kardinya, Leeming, Melville, Mount Pleasant, Murdoch, Myaree, Palmyra, Willagee and Winthrop.
The Melville City Herald distribution area covers some of Perth’s most prestigious riverside suburbs and relatively affluent family suburbs.
Features of the area include an above average proportion of:
- High income earners, Professionals, managers, administrators and people employed in white collar occupations.
- High levels of home ownership.
- Students and people born in Asia, due to the proximity to Murdoch University and TAFE.
- The median age favours mid-to-late thirties, however the age profile is distinctly younger in suburbs around educational institutions.
- Many suburbs in the area enjoy growth and increased property values as a benefit of the southern rail extension.