*CAB audited circulation figures (September 2017).
The Echo (circulation 67,270) is distributed each Saturday to the City of Swan and shires of Kalamunda and Mundaring. Bulk drops to Northam, York and Toodyay.
An extensive area with a range of property types from traditional suburban housing to more prestige homes and larger rural properties. Overall, there is a strong family focus.
The Echo is distributed to: Aveley, Bakers Hill, Baskerville, Bassendean, Beechboro, Bellevue, Bickley, Brabham, Bullsbrook, Carmel, Caversham, Chidlow, Clackline, Darlington, Dayton, Eden Hill, Ellenbrook, Forrestfield, Gidgegannup, Glen Forrest, Gooseberry Hill, Greenmount, Guildford, Hazelmere, Helena Valley, Henley Brook, Herne Hill, High Wycombe, Hovea, Jane Brook, Kalamunda, Kenwick – East, Koongamia, Lesmurdie, Mahogany Creek, Maida Vale, Middle Swan, Midland, Midvale, Millendon, Mt Helena, Mundaring, Northam, Parkerville, Pickering Brook, Piesse Brook, Sawyers Valley, South Guildford, Stoneville, Stratton, Swan View, The Vines, Toodyay, Upper Swan, Viveash, Walliston, Wattle Grove, Woodbridge, Wooroloo, Wundowie and York.
The area features:
- New housing developments
- Rural areas
- High levels of dwellings owned or being purchased and little medium-high density housing
- High proportion of younger children
- Skilled vocational qualifications with residents less likely to work in the CBD
- Older established suburbs eg: Guildford, Midvale and Midland.
- The central Midland district is currently undergoing significant redevelopment aimed at revitalising the area.
- A strong tourism focus – notably the Swan Valley wine making district and historical attractions.
- Couples with dependent children (children aged 0-4 years and school aged children).
- Baby boomers.
- Continued growth in newer developments has seen an increase in the area’s affluent professional population.
- Larger household sizes.
- Well above average levels of home ownership (ie:own outright or purchasing) and there is little medium or high density housing.
- People in the outer parts of the coverage area are less likely to work in the CBD.